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AU Branding Assessment

Project Purpose:
To investigate and assess brand health and effectiveness for Air University (AU)

The Results:

  • Explored the following key components of AU branding:
    • What audiences, stakeholders, key contributors, decision makers and community partners were saying about AU in their networks and beyond?
    • What the overall values of AU were and how far they were reaching beyond the walls of the university?
    • How was the AU brand managed in terms of organizational performance and customer relationship performance?
  • Provided practical recommendations for improving the AU brand and a step-by-step guide for implementation of each idea.
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