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CPMS—Branding and Print Products
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Project Summary: C² revised a wide variety of communications tools to develop marketing materials essential to supporting the critical-mission accomplishment of marketing the DCPDS Self-Service HR application to DoD employees. The marketing materials development included development of logos and taglines, PowerPoint presentations, and online and offline toolkits. This marketing effort created awareness, internal acceptance, and adoption of self-service and promoted the benefits of a self-service system through the development of a suite of tools to be deployed at the CPMS and component levels.
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FDIC—PLA Marketing Outreach and Communications |
Project Summary: C² assisted FDIC’s Corporate University in marketing its Pilot Professional Learning Account (PLA) Program. The goal of this project was to bring awareness of the new program to all FDIC employees, and to provide direction and instruction on how employees could initiate their participation in it through a new digitized process. As a part of this project, C2 created and used a Strategic and Tactical Outreach and Communication Plan as a roadmap for its marketing effort. Marketing materials created included campaign themes, logos, branding, promotion via broadcast e-mail, web page/masthead design, online advertisements, and PLA Microsite Templates.
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ICE—Forced Child Labor Marketing Materials |
Project Summary: C² revised and updated the English version of marketing and branding products for ICE on the issue of Forced Child Labor. These products included pamphlets, brochures and booklets. C2 also translated and laid out the pamphlet and booklet in six other languages (French, Spanish, Arabic, Chinese, Portuguese, and Russian), and reproduced copies for ICE distribution.
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